Bettie Page Business Center

Explore what Licensing is and why it is an effective tool for marketing your product.

Why Licensing?
Over the past decade, corporate America has recognized the enormous potential of licensed merchandise. An exciting array of licensing opportunities are now available to manufacturers--opportunities that offer multiple benefits and innovative solutions.

What licensing can give your product:

• Popularity: The distinction of a popular brand helps your product "stand out from the crowd."

• Cost-effective Recognition: The use of a well-known trademark or personality, familiar to consumers, without having to invest in launching and building up your own brand.

• Instant recognition: The immediate gain of consumer awareness and the quick creation and reinforcement of brand awareness, recognition and image.

• Trustworthiness: The consumer confidence in a brand name or character image that has been successfully built up for years.

• Profitability: The higher prices consumers will pay for a quality licensed product.