Bettie Page Business Center

Discover why Bettie Page is the right choice when building your product line or campaign.

Why Bettie Page?
Bettie Page has enormous popularity, which continues to be recognized. With her widely recognized image and an array of image assets, Bettie Page Licensing offers an assortment of lucrative licensing opportunities.

Why Bettie Page is the Right Choice for Your Promotional or Merchandise Program:

1.) Her Unique and Often Imitated Sense of Style: Bettie Page has a distinctive and often imitated style about her. Forever immortalized with her signature raven bangs, her voluptuous curves, and mysterious smile, Bettie Page has been a muse and inspiration to some of the most chic designers, models, and actresses of all time. This style, which was first popular in the 1950’s, has transcended time and continues to define classic, sexy glamour.

2.) Her Diverse and Plentiful Consumer Base: Bettie Page has an unparalleled cult following amongst her fan base. Her fans are intensely devoted and brand loyal to merchandise that bears her name and likeness. The allure, buzz, and interest in Bettie Page is substantial—evidenced in the fact that since her website’s inception in August of 2000, the website has seen over 628 million hits. Not only is her website heavily trafficked, but people are spending quality time on the website and returning often. Over 25% of the visitors to the website are repeat visitors—demonstrating the loyalty of her fan base.

3.) The Intense Emotion She Elicits from Her Fans: During her career, Bettie Page was the subject of the most timeless and classic pin-up photographs of all time. These unforgettable images elicit strong associations amongst her fan base including sensuality, fun, and edginess. In the eyes of her fans, Bettie is also painted as somewhat of a pioneer—she is a pathfinder for many women as she made it okay for women to express themselves in an open and free manner.

4.) Global Recognition and Exposure: While the majority of her fan base resides within the United States, Bettie is a globally recognized icon. Besides the United States, Bettie Page has a concentration of fans throughout Europe—especially in the United Kingdom, Italy, France, and Germany. She has also received a lot of exposure and interest from fans living in eastern Asia, as well.

5.) The Traits that She Embodies: Bettie Page symbolizes a number of traits to those that admire and respect her. Key traits that Bettie Page embodies include: Sexiness, Glamour, Beauty, Revolutionary Spunk, and Edgy Creativity.