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Step 1: Acquire Assets to Build the Design:
Step one of the New Product Development process requires the licensee to gather the assets that he or she will utilize during the design phase of development. Assets that the licensee may acquire during this step include the following: . Imagery: Decide what photographs, graphics or artwork you will feature on your product. . Artwork: Decide what artwork you will feature on your product. . Trademarks: Choose the trademarked images that will represent your license with Bettie Page. . Legal Lines: Based on the trademarks your product utilizes, you will use appropriate legal lines to acknowledge the licensor's property. |
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